Case Study - Heirs Insurance Hackathon 2026

How Heirs Insurance
Got 527 Verified
Applications In 18 Days

A playbook on how Cubbes Grow helped Heirs Insurance exceed its undergraduate hackathon target by 5.4%.

Jan 28 - Feb 16, 2026
9 Universities

527

Applications

105%

Of Target Hit

3,080

Total Clicks

Zero

Spam Reports

01 Introduction

About This Campaign

Heirs Insurance is one of Nigeria's leading insurance groups, building accessible, tech-forward financial products for everyday Nigerians.

In early 2026, they launched a nationwide undergraduate hackathon inviting students to develop AI-powered solutions to real challenges in the Nigerian insurance industry, with ₦9 million in prizes up for grabs.

To make it count, Heirs Insurance needed to reach a specific type of participant: motivated, technically capable undergraduates from Nigeria's top universities. General advertising platforms can't verify student status. They needed a partner with existing, verified access to the student community - and a track record of turning that access into real results.

They found that partner in Cubbes.

02 The Challenge

Three Problems To Solve

Reaching verified students at scale, within a compressed window, without reputational risk - three real challenges, one campaign.

01

Reaching a Qualified, Niche Audience at Scale

The hackathon required enrolled undergraduates with technical aptitude from Nigeria's leading universities. General advertising platforms can't verify student status. Heirs Insurance needed verified access to exactly the right campuses.

02

Building Real Trust in the Message

Students are tuned out to inauthentic brand communications. A hackathon opportunity from an unfamiliar brand risks being ignored. The campaign needed channels students already trusted voices embedded in their daily academic lives.

03

Delivering 500 Applications in a Compressed 18-Day Window

With the deadline fixed, there was no time for slow-building awareness. Heirs Insurance needed a partner with existing student infrastructure that could activate immediately across multiple channels simultaneously and sustain urgency all the way to deadline.

03 The Solution

A Six-Channel Activation Strategy

Cubbes Grow deployed its full student distribution infrastructure combining digital reach, in-app activation, and high-trust peer networks across 9 universities simultaneously.

In-App Placements

Full-page takeovers, Explore Page ads, and home screen banners driving 1,258 directly tracked clicks from active platform users.

Email Broadcast

Two targeted emails to the full Cubbes student base: 69,415 per send with 98.5% delivery rate and zero spam complaints across both sends.

In-App Push Notifications

Five pushes across the campaign window -40K-50K impressions each, timed to student behaviour and escalating in urgency toward deadline.

Class Rep WhatsApp Distribution

60 class reps shared materials directly into course WhatsApp groups weekly reaching students in their most trusted digital spaces.

Department President Outreach

10 departmental association presidents cascaded the campaign across faculty-wide networks, amplifying reach within the most relevant departments.

Deadline Urgency Sequencing

"2 days to go" and "midnight deadline" pushes created measurable application surges in the final 48 hours as the window closed.

04 Results

Target Exceeded. Every Metric Delivered

527 verified undergraduate applications in 18 days. Full attribution. Zero compliance incidents. The campaign surpassed its 500-application target by 5.4%.

105%

of target achieved 527 applications vs. 500 goal

+5.4% Above Target
Total Applications

527

Verified undergrad applications 27 above the 500 target across 9 institutions.

Total Tracked Clicks

3,080

Across email (502), in-app ads (1,258), and peer networks (1,320+).

Click - To - Application

17%

High conversion rate reflecting quality targeting and message relevance.

In just 18 days, Cubbes Grow delivered 527 verified undergraduate applications from Nigeria's top universities - exceeding our target without a single spam complaint. The multi-channel approach meant students saw the campaign everywhere they already were.
05 Conclusion

Key Lessons From This Campaign

The Heirs Insurance Hackathon 2026 shows what becomes possible when brands use purpose-built student infrastructure instead of generic outreach.

Verified audience quality compounds results

Reaching real, enrolled students - not probabilistic lookalikes - is the foundation of efficient conversion. A 17% click-to-application rate is achievable when every click comes from a verified undergraduate.

Multi-channel reach amplifies, it doesn't fragment

Five coordinated channels created reinforcing touchpoints. Students who saw the campaign in their inbox, on the app, and in their class group were more likely to act - the channels amplified each other.

Peer trust is the most underrated marketing asset

43% of all clicks came from class rep and student exec distribution - channels with no media spend that consistently outperform paid placements. Accessing those channels is Cubbes Grow's structural advantage.

Speed and accountability are not in conflict

527 verified applications in 18 days, fully attributed, fully reported, zero compliance incidents. Fast and transparent - because the infrastructure was already built before day one.

Let’s Grow Together

Join leading organizations already reaching thousands of
students through Cubbes Grow.

Active across Nigeria's top universities

Our student network is active across 30+ institutions and
growing every semester

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UNIZIKUNIZIK
FUOYEFUOYE
EKSUEKSU
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Frequently Asked
Questions (FAQs)

Cubbes Grow is a digital engagement platform that helps brands, startups, and organizations connect with verified university students through targeted campaigns and authentic partnerships.

You can partner by launching student-focused campaigns, ambassador programs, or collaborations with verified university associations through our Cubbes network.

Cubbes Grow operates across top universities including UNILAG, OAU, LASU, Babcock, UNIOSUN, and others in Nigeria, Benin, and Uganda.

You can run awareness, recruitment, product testing, or campus activation campaigns — targeted by university, faculty, or interest group.